Google开始推出新的广告方式 - CPA

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有人已经收到来自 Google AdSense 的邀请函:

The Google AdSense team would like to invite you to test a feature that provides you with a new way to earn revenue from your website by hosting ads that are compensated based on a Cost-Per-Action [CPA] basis. These ads are very different in that you will be able to choose amongst a selection and you will also have more flexibility in promoting them…

并在邮件中带有如下的附件:

How do I participate in the CPA test?

Simply reply to the invitation email and express your interest in participating and we will send you some sample CPA ads. You can then choose which ads you’d like to host and we will send you the code to copy and paste on to your site. It’s just that easy!

What can I do to optimize my revenue from the CPA ads?

While we encourage you to experiment as much as possible with these ads on your site, here are some general tips on implementing a CPA ad:
1) Ads that blend in with the site and are placed prominently tend to perform better. Look to integrate the ad within the page.
2) Ads that are relevant to the interest of your site visitor also tend to perform better. For example, if you have a travel site, having ads relevant to airline travel would generate higher interest. For more tips on increasing revenue, please see our optimization tips page at: https://www.google.com/support/adsense/bin/static.py?page=tips.html&sourceid= aso&subid=ww-ww-et-asui&medium=link

How do I get paid?

You get paid whenever a site visitor clicks on the ad on your site AND performs a specified action, such as generating a lead or purchasing a product.

Do these compete with regular content ads?

These ads will not compete with contextually targeted ads. Instead, they will show across a separate network, the Content Referral network. To place one of these ads on your site, you can set up a new ad unit that supports any of our current ad unit sizes.

How much could publishers expect to earn with this CPA test?

How much a publisher will earn will depend on a number of factors about the publisher and advertiser, including whether the ads match the topic of the site, and level of interest of their site visitors. We have tried to match the appropriate publishers with advertisers for this test.

Will CPA offerings compete with my current AdSense revenue?

We expect that the CPA test will offer ad units that will expand publishers AFC revenue because the ad units are separate and appeal to different types of users. These CPA ads are also additional inventory to your existing AFC ad units.

How can I promote the CPA ad unit?

Since this is a test and these CPA ads are not regular ad units, we are giving you more flexibility in saying things like “I recommend this product” or “Try JetBlue today” next to the CPA ad unit. However, you should still not incite someone to click on the ad, so saying “Click Here” is not ok.

Where do these CPA ads comes from?

The CPA ads come from a limited group of high quality advertisers that are interested in displaying ads on a CPA basis. They pay you whenever a site visitor performs a specified action, such as generating a lead or purchasing a product.

Will I be able to see reports within my account?

When the test begins, you will receive weekly email reports of conversions you have accrued and your total revenue within the CPA test.


CPA就是"Cost-Per-Action",和以往的 CPC "Cost Per Click" 不同,不按点击付费,而按行为付费。目前还处于尝试阶段。所谓“行为付费”就是根据点击进入广告商页面后所产生的行为来付费。这些行为可以是购买商品,注册账号等等。

CPA的出现并不意味着取消了以前的PPC,两者两者共存,可以出现在页面上不同的位置,是另一版块。

新的内容推出,势必带来新的变化。作为广告商,在选择广告类型时是选择CPC 还是CPA? 估计更多的人会选CPA。如果越来越多的广告商选择CPA,那作为广告发布商的页面又会要做如何相应的变化使其能推销出更多的商品?

不用很久,答案就会出来。

更新:

刚发出这篇,想到几个问题:

1。这种新类型的推出有利于广告商,但不一定对发布商有太大的吸引力,还要看Google分配给发布商的利润由多大,而这在Google是保密的。
2。国内的互联网商业环境远不如国外发达,通过广告进去购物的几率到底有多大?

还是拭目以待吧

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2 Comments

这估计又会引起一股新的风波把 那些依靠baidu google的广告来盈利的站长还是早些做好准备吧 提高网站的pv 卖广告位或许是一个不错的选择 有备无患 不知道yangkang 如何想 但我想他放广告的目的未必就是为了 save money ....

仅仅关于Google的ADSense,就是一门专门的学问了。

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